Apple’s AI Rollout Hits a Snag
Apple (AAPL) shares have taken a hit as several Wall Street analysts have lowered their ratings or price targets ahead of the company’s December-quarter earnings report next week.
Jefferies downgraded Apple stock to underperform, or sell, from hold. Loop Capital lowered its rating on Apple stock to hold from buy. And JPMorgan cut its price target on Apple.
iPhone Sales Concerns
Jefferies analyst Edison Lee turned negative on Apple stock based on indications of “weak” iPhone sales, especially in China.
In a client note Monday, Lee said he thinks Apple will miss estimates for its fiscal first quarter and with its guidance. Apple will report fiscal Q1 results on Jan. 30.
Sales estimates are too high for current iPhones and upcoming handsets because of the slower-than-expected rollout and uptake of AI features, branded Apple Intelligence, Lee said.
“Current expectations for Apple Intelligence to kick-start a super upgrade cycle are too high, in our view,” Lee said. “Apple Intelligence rollout is likely to be gradual.”
He added, “Consumers are not yet interested in AI on smartphones, and hardware upgrade to enable smarter AI is expensive and could lead to further delay in AI scaling up to drive iPhone sales.”
Generative AI Features Fall Flat
Loop Capital analyst Ananda Baruah said he downgraded Apple stock on signs of “materially softening iPhone demand.”
In a client note on Tuesday, Baruah said generative AI features have not boosted iPhone 16 sales.
“Frankly speaking, the Apple Intelligence rollout has been dismal, according to all accounts,” Baruah said. “The new Siri promised is rife with issues and user experience has been extremely disappointing. The AI features to aid in writing have been received equally as poorly.”
Foreign Exchange Headwinds
Elsewhere on Wall Street, JPMorgan analyst Samik Chatterjee maintained his overweight, or buy, rating on Apple stock but lowered his price target to 260 from 265.
On the stock market today , Apple stock fell 3.2% to close at 222.64.
“The concern heading into the earnings print is less about the quarter itself, and more so about the outlook,” Chatterjee said in a client note.
He cited several concerns for Apple including smartphone market share loss in China, limited traction for AI features, and foreign exchange headwinds.
Apple’s Outlook in Question
The recent downgrades and price target cuts from analysts underscore concerns about Apple’s outlook. The company faces challenges in the smartphone market, particularly in China, and its AI initiatives have yet to gain traction with consumers.
Investors will be watching closely when Apple reports its fiscal Q1 results on Jan. 30 for any signs of improvement. Until then, the company’s stock may continue to face pressure.
Follow Patrick Seitz on Twitter at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.